Hot Swag Summer - Trends for 2023

  • May 31, 2023

by Samantha Sage

Summer is already nearly upon us! If you need seasonal swag ideas for Summer 2023, it’s always good to start with the current trends and hot new items that you’re seeing on the street and in pop culture to inform your decision making and land on swag that your clients and employees actually want.

Here are our 3 favorite trends for Summer 2023 that you can adapt for fun, relevant swag that is useful and eye-catching:

Use Bright ColorsThink 90’s throwback!

Whether you’re looking for new customized apparel, a fresh drinkware option, or even a revamp of your standard branded pens – starting with bold, on-trend colors is a great way to immediately make your promos relevant and wanted. 

Hot pink tones, like the Pantone “Color of the Year” for 2023 Viva Magenta, make a great option for fun & fashionable unisex apparel in a wide range of cuts like crewnecks, hoodies, and t-shirts. Here our Account Manager Isaac models one style of our client Mortenson’s latest neon pink apparel line – hot pink is also often considered hi-vis, so this trend has real world utility for construction crews.

Consider also the iconic colors of the 90s, like bright nostalgic Teal and vivid Purple, as a way to liven up your promos that might otherwise be a standard black or white – we can source water bottles, bags, writing utensils, and anything else you want to customize with your logo in your choice of eye-catching and on-trend shades! 


Just let us know what event you're shopping for, and we'll do the work to find swag options in the trendy colors you want.

Crossbody Utility BagsFashion meets Function

Crossbody bags have been skyrocketing in popularity in 2023 (due in part to the success of a certain athleisure brand’s viral crossbody design). Crossbody bags and classic fanny packs make a great promo choice for audiences of all ages with their everyday use and functionality. We’ve recently added a wide range of brand new, stylish crossbody bags to our customizable merch lineup! 

Whether you’re looking for recycled and eco-friendly crossbody materials:



or rainbow crossbody options for year-round Pride merch (anything from an understated rainbow strap crossbody, to a fun full-holographic fanny pack option):


or even a unique tactical cross-body built for all your storage needs:


All these and more functional bag options you need are ready to be customized with your logo!

Mega-Capacity DrinkwareAll-Day Hydration On-The-Go

Have you noticed more folks walking around with extra-large tumblers and water bottles lately? “Bigger is Better” is definitely the current trend for drinkware design!  We now have a wide range of super-hot large capacity double-wall insulated drinkware for you to customize with your branding. 

One of the most popular silhouettes for customized drinkware in 2023, we offer many 40oz Tumbler styles both with or without handles and straws available to fit your budget, brand colors, and style preferences! 


For gym use, active living, or construction crews working in the hot sun, mega capacity 64oz insulated "jugs" are a massively popular choice. With a large selection of unique decoration options on ultra-high-capacity water jugs, as well as several mouthpiece & handle options to fit your needs, you can create the perfect custom gallon jug that your crews and clients will swear by.


Ideal for hikers, campers, and outdoor explorers across the country & near to our Pacific Northwest home of Portland, OR, the 32oz H2Go Pine water bottle is a fantastic option for summertime branded swag. Available with full color, foil, or laser engraving decoration as well as a lid imprint, these custom powder-coated bottles can support awesome art that will keep your brand front of mind in your client's daily use for years.

For those needing even more capacity, the 40oz Frost Buddy insulated tumblers are offered in unique snow camo and chrome on black with classy laser engraving included. Both of these custom insulated tumbler include a paracord strap that can be unraveled for emergency rope needs!  


These Summer 2023 swag trends are just a few starter ideas to get you thinking about creative ways to revamp your promos and stretch your marketing budget further this year. Need more personalized swag options for your brand? “Ideas” is our middle name!


Contact us today for curated branded promo suggestions, professional mock-ups with your logo, and eye-catching decoration ideas to set you apart from the crowd this summer. 


Samantha Sage is the Marketing Coordinator & Sales Assistant for MARCO Ideas Unlimited. Sam leverages her years of multi-industry marketing experience to help businesses grow their brands with quality promotional products. When Sam isn't researching new & unique swag options, you can find her in the Oregon woods with her husband & senior rescue dog. 

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  • Tags: Promotional Products, Tradeshow, Tactics, Sales, Branding, Advertising
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