Blog

The Founding of MARCO Ideas Unlimited

Sep 03

By Margaret Custer Ford, MAS   Newly divorced, with little child support, I needed to earn money to take care of myself and two young kids, ages 1 and 3, but how?  It was 1959. &...

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How Much Does Swag Really Cost?

Aug 06

By Nancy Gudekunst   If you've purchased promotional swag, you know there is a dizzying array of product options and imprint methods.  How does one choose?  Typically, price is a cons...

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What Makes a Promotional Product “Keepable”

Jul 09

By Tom Gudekunst   Growing up, I spent years going to tradeshows with my mom and Grammy and around the office. I have been working in the promotional products industry for the last fifteen year...

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Direct Mail (That Gets Opened!)

Jun 11

By Nancy Gudekunst   We all get it.  Endless come-ons arriving in the mailbox, sometimes the only mail, usually unwanted waste.  Direct mail. So why does it keep coming?  Becaus...

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Afterlife of Promotional Products

May 14

By Alyson Hills-Martin   Whether or not you received your promotional product from the company at their store or from a tradeshow, there will come a day the product will no longer be of use. Th...

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Gaining Band Notoriety

Apr 30

By Ian Miller   How can you gain band notoriety in a profitable fashion? Due to COVID-19 the music industry has now turned completely away from point-of-purchase setups. A vast majority of band...

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Specialty Advertising

Apr 16

By Margaret Custer Ford   In the sixties, most people smoked which made matchbooks more widely used.  Advertising on a simple matchbook was a means of carrying a story with a very minimal ...

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What is Plastic?

Apr 02

By Alyson Hills-Martin   Eco-friendly products can replace plastic. Buzzwords regarding how the consumption and manufacturing of plastic are affecting the environment circulate, but what makes ...

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Gift with Purchase

Mar 19

By Tom Gudekunst   For years top brands have used a promotional gift with purchase to woo new customers, and appreciate loyal clients.  These can be small and inexpensive, or the kind of t...

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Why Would I Need Good Artwork?

Mar 05

By Nancy Gudekunst   Artwork used for promotional products can make the difference between a successful or disastrous result.  Starting with the art is a good way to begin any swag campaig...

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Reduce Tradeshow Waste

Feb 20

By Alyson Hills-Martin   Think about the last trade show you attended, what promotional product did you take home? What branded item do you still use? Asking these questions before deciding on ...

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CPI = Cost Per Impression Relating to Promotional Products

Feb 06

By Nancy Gudekunst   Cost per impression ($) = Advertising cost ($) / Number of Impressions (#) Think about the different advertising methods you can spend budget on.  Do you know where y...

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