Meaningful Holiday Gifts That Give Back

Oct 28

   By Nancy Gudekunst In preparing for the 2020 Holiday Season, it is important to consider your recipient when selecting gifts.  When asked, many people state that they have everythi...

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How Promotional Products Can Help In Times of Change

Oct 01

By Ian Miller Many companies are struggling to figure out how to help their communities during these times of change. Some are doing donation matching. Some are allowing time for employees to partici...

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The Founding of MARCO Ideas Unlimited

Sep 03

By Margaret Custer Ford, MAS   Newly divorced, with little child support, I needed to earn money to take care of myself and two young kids, ages 1 and 3, but how?  It was 1959. &...

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How Much Does Swag Really Cost?

Aug 06

By Nancy Gudekunst   If you've purchased promotional swag, you know there is a dizzying array of product options and imprint methods.  How does one choose?  Typically, price is a cons...

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What Makes a Promotional Product “Keepable”

Jul 09

By Tom Gudekunst   Growing up, I spent years going to tradeshows with my mom and Grammy and around the office. I have been working in the promotional products industry for the last fifteen year...

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Direct Mail (That Gets Opened!)

Jun 11

By Nancy Gudekunst   We all get it.  Endless come-ons arriving in the mailbox, sometimes the only mail, usually unwanted waste.  Direct mail. So why does it keep coming?  Becaus...

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Afterlife of Promotional Products

May 14

By Alyson Hills-Martin   Whether or not you received your promotional product from the company at their store or from a tradeshow, there will come a day the product will no longer be of use. Th...

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Gaining Band Notoriety

Apr 30

By Ian Miller   How can you gain band notoriety in a profitable fashion? Due to COVID-19 the music industry has now turned completely away from point-of-purchase setups. A vast majority of band...

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Specialty Advertising

Apr 16

By Margaret Custer Ford   In the sixties, most people smoked which made matchbooks more widely used.  Advertising on a simple matchbook was a means of carrying a story with a very minimal ...

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What is Plastic?

Apr 02

By Alyson Hills-Martin   Eco-friendly products can replace plastic. Buzzwords regarding how the consumption and manufacturing of plastic are affecting the environment circulate, but what makes ...

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Gift with Purchase

Mar 19

By Tom Gudekunst   For years top brands have used a promotional gift with purchase to woo new customers, and appreciate loyal clients.  These can be small and inexpensive, or the kind of t...

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Why Would I Need Good Artwork?

Mar 05

By Nancy Gudekunst   Artwork used for promotional products can make the difference between a successful or disastrous result.  Starting with the art is a good way to begin any swag campaig...

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Reduce Tradeshow Waste

Feb 20

By Alyson Hills-Martin   Think about the last trade show you attended, what promotional product did you take home? What branded item do you still use? Asking these questions before deciding on ...

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CPI = Cost Per Impression Relating to Promotional Products

Feb 06

By Nancy Gudekunst   Cost per impression ($) = Advertising cost ($) / Number of Impressions (#) Think about the different advertising methods you can spend budget on.  Do you know where y...

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