May 31
by Samantha Sage Summer is already nearly upon us! If you need seasonal swag ideas for Summer 2023, it’s always good to start with the current trends and hot new items that you’re seeing ...
Continue ReadingApr 17
By Samantha Sage If you’re interested in custom embroidered merchandise for your business, especially if you’re a Pacific Northwest local business, you may have noticed especially long...
Continue ReadingFeb 21
By Tom Gudekunst I have attended a lot of trade shows and recruiting events over the years and I’ve developed somewhat of a reputation as such. Colleagues and networking partners know I love to...
Continue ReadingNov 21, 2022
By Nancy Gudekunst In preparing for the Holiday Season, it is important to consider your recipient when selecting gifts. When asked, many people state that they have everything they need, and the...
Continue ReadingMar 21, 2022
By Nancy Gudekunst Why do contractors use imprinted products for construction projects? Is it worth the investment? Check out these creative ideas to help you stand out from the competition! N...
Continue ReadingFeb 03, 2022
By Hannah Atkins If you are reading this via a mobile app, congratulations, you are part of the 85% of Americans who own a smartphone! The Pew Research Center reported in April of 2021 that 97% of A...
Continue ReadingJan 06, 2022
By Nancy Gudekunst If you've purchased promotional swag, you know there is a dizzying array of product options and imprint methods. How does one choose? Typically, price is a consideration, espe...
Continue ReadingSep 15, 2021
How to Design your Logo for Promotional Products By Tom Gudekunst; Co-authored by Alyson Hills-Martin Many times over the past 15 years I’ve had clients come to me with new, really great artwo...
Continue ReadingMay 13, 2021
By Tom Gudekunst Kits have been used in the promotional industry for decades. A cohesive grouping of goodies is sure to please clients and employees alike. This blog will help you understand and con...
Continue ReadingApr 15, 2021
Promotional Gifts for the Home By Nancy Gudekunst Realtors, home builders, service providers, and contractors all have occasions to give gifts to their customers and referral partners. Gifts can be...
Continue ReadingMar 17, 2021
By Ian Miller YOU CAN MERCHANDISE YOURSELF! Does your brand have what it takes to bring retail-looking swag to the table? OF COURSE, IT DOES! With creative items, designs and ideas – ...
Continue ReadingJan 21, 2021
By Ian Miller Many real estate agents, mortgage professionals, and ancillary businesses especially in steaming hot markets like Portland, Seattle, and a vast majority of California, are seeing record...
Continue ReadingDec 10, 2020
By Tom Gudekunst Over the last several months we’ve all made changes. Some big and some small but almost certainly there have been adjustments to everyday life. There has been major volatili...
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By Ian Miller Many companies are struggling to figure out how to help their communities during these times of change. Some are doing donation matching. Some are allowing time for employees to partici...
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By Margaret Custer Ford, MAS Newly divorced, with little child support, I needed to earn money to take care of myself and two young kids, ages 1 and 3, but how? It was 1959. Women were making in...
Continue ReadingJul 09, 2020
By Tom Gudekunst Growing up, I spent years going to tradeshows with my mom and Grammy and around the office. I have been working in the promotional products industry for the last fifteen years. Fr...
Continue ReadingJun 11, 2020
By Nancy Gudekunst We all get it. Endless come-ons arriving in the mailbox, sometimes the only mail, usually unwanted waste. Direct mail. So why does it keep coming? Because. . . it works! ...
Continue ReadingMay 14, 2020
By Alyson Hills-Martin Whether or not you received your promotional product from the company at their store or from a tradeshow, there will come a day the product will no longer be of use. The aft...
Continue ReadingApr 30, 2020
By Ian Miller How can you gain band notoriety in a profitable fashion? Due to COVID-19 the music industry has now turned completely away from point-of-purchase setups. A vast majority of band merc...
Continue ReadingApr 16, 2020
By Margaret Custer Ford Specialty advertising is a cost-effective way to advertise your brand. In the sixties, most people smoked which made matchbooks more widely used. Advertising on a simple m...
Continue ReadingApr 02, 2020
By Alyson Hills-Martin Eco-friendly products can replace plastic. Buzzwords regarding how the consumption and manufacturing of plastic are affecting the environment circulate, but what makes plast...
Continue ReadingMar 19, 2020
By Tom Gudekunst For years top brands have used a promotional gift with purchase to woo new customers, and appreciate loyal clients. These can be small and inexpensive, or the kind of thing that&...
Continue ReadingMar 05, 2020
By Nancy Gudekunst Artwork used for promotional products can make the difference between a successful or disastrous result. Starting with the art is a good way to begin any swag campaign. Helping...
Continue ReadingFeb 20, 2020
By Alyson Hills-Martin Think about the last trade show you attended, what promotional product did you take home? What branded item do you still use? Asking these questions before deciding on a tra...
Continue ReadingFeb 06, 2020
By Nancy Gudekunst Cost per impression ($) = Advertising cost ($) / Number of Impressions (#) Think about the different advertising methods you can spend budget on. Do you know where you get the...
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