By the MARCO Ideas Unlimited Swag Review Team
When it comes time to decide on custom printed promotional products for your corporate events, most marketers default to common swag items like can coolers, water bottles, lanyards, or logo printed servingware. But have you considered how well a custom printed towel might fit into your event swag bag?
We've witnessed just how impactful printed promo towels can truly be across a wide range of applications in our 65+ years in the swag industry, which is why our team has compiled this quick overview of our favorite custom towel styles and how they can fit into your marketing strategy.
Let's dive into it, starting with our most popular promotional towel category...the Beach Towel!
Better Custom Beach Towel Ideas - Play with Shapes & Sizes!
Beach towels are a versatile promotional product idea with many decoration methods, shapes, and sizes offered. These dynamic swag items are a must-have for resorts and hotels, spas, or any company looking to message their beachy vibes.
Custom branded beach towels are available in soft terry fabrics, sand-repellant constructions, vibrant dye-sublimation supporting materials, and many more options to fit the artwork needs and hand feel your brand's identity evokes. Got event sponsors to feature? The large imprint area and full-color decoration capabilities of custom beach towels make them ideal for including multiple sponsor logos.
Our President (and Swag Specialist of more than 20 years) Tom Gudekunst shares his thoughts on the value of a unique promotional beach towel type - our oversized round beach towel!
Tom says:
"We are far away from a sunny beach here in Portland OR for most of the year… but that doesn’t mean our branded round beach towel isn’t being used.
Ruger the dooger (Tom's Mini Australian Shepherd, seen at right) loves this thing for office snoozing!!!
It’s very soft, and it’s big enough for him that’s for sure.
It actually provides a little padding for his fuzzy little booty since it’s such a nice thick fabric.
The printing is vibrant but doesn’t add any extra weight or scratchy feel. The back side is a rougher, more absorbent terry material and it feels like it’d dry up the Amazon river if it were asked to.
This one is a winner for anyone with a round logo, or for companies who just want to have something a little different on hand. Would highly recommend for any hotel - especially ones near the beach!"
Imprinted Golf Towels - A Holeside Hero
While beach towels may be the first swag towel category that comes to mind for most people, an often-overlooked custom printed towel type that has been a quiet best-seller for decades is the golf towel!
Custom printed golf towels come in scores of different materials, weave patterns, sizes, grommet & magnet attachment styles - all the options you need to create the perfect custom golf towel for your event!
Like beach towels, full-color imprint capabilities and generous decoration space make golf towels a perfect way to feature all your golf tournament sponsors on one swag bag giveaway item!
Whether you need a waffle microfiber golf towel with an elegant embroidered logo for your golf course, or a photo-quality image of a course map on golf towels for amateur tournaments, our team can provide product recommendations and mock-ups to help your visualize your own custom golf towels before production begins. This is one must-have promo item for golf tournament swag bags, golf event sponsorships, or pro shop merch sales.
Custom Cooling Towels - An Outdoor Event Lifesaver
The summer heat is cranking up - adding your logo and art to well-made custom cooling towels is a perfect way to ensure everyone stays cool and comfortable at any outdoor events your business hosts!
Cooling towels also make wonderful year-round promotional products for construction crews, warehouse workers, or any company in the heat-prone Southern states to connect with their community.
Like beach towels and golf towels, custom cooling towels are available in a range of decoration options from a minimal single-color logo in one corner, to full-color art across the entire surface of the towel. Choose from recycled towel fabrics for a sustainable touch to your swag, or consider next-gen cooling towel materials like copper-infused fabric to reduce sweat odors!
Cooling towels are also available with a selection of packaging options like custom printed pouches, hard-sided tubes, and mesh drawstring bags, making them feel more substantial as a giveaway item and increasing perceived value over a loose towel alone.
And don't forget the many unique styles offered in the cooling towel category! Set your brand apart with tying cooling scarves, versatile cooling neck gaiters that can be wrapped in many ways around the neck and head for shade, jersey-shaped cooling towels for sports teams, and other fun options.
Branded Kitchen Towels - Every-Home Essentials
Often overlooked as a swag option, yet easily the most practical and useful towel category of them all, custom kitchen towels make ideal client gifts, employee onboarding kit additions, or event giveaways!
Promotional products with practical uses are the most likely to be kept, getting your company additional logo impressions for years to come. By placing your brand in their kitchen, your business becomes a part of family gatherings, holidays, and daily meal prep.
Your logo can be added in 1-color print, full color print, or embroidery to many sizes of simple dish towels, linen tea towels, fancy fringed kitchen towels, and world-famous Swedish Dishcloths! 
Swedish Dishcloths work especially well as swag for companies with eco-friendly focuses and sustainable services. These small but mighty cleaning powerhouses work on practically all household surfaces, are safely biodegradable with their plant-based construction, and are dishwasher safe for repeated reuse.
Choose from single Swedish Dishcloths with custom imprints on the cloth itself, or multi-packs with custom printed packaging. We can even kit Swedish Dish Cloths with Cotton Tea Towels for a complete kitchen cleaning swag set!
Throwing In The Towel - Conclusion
We hope that this quick overview of your custom branded towel options has given you some fresh ideas on how to market your business at local events and when connecting with your audience in your community. Did you know many of the promotional towels we can create for you are actually Made in the USA? That means quick turnaround times, low minimum orders, and production methods you can feel good about supporting are all possible with our custom decorated swag towels!
If you need assistance choosing the right towel item from our over 2 million promotional product listings, let our team of experts do the work for you! Since 1959, we've been helping companies in all industries create the best decorated merchandise for their specific brand guidelines, event types, and budgets. We'd love to share our creative ideas for your swag needs!