Promotional Gifts for the Home
By Nancy Gudekunst
Realtors, home builders, service providers, and contractors all have occasions to give gifts to their customers and referral partners. Gifts can be presented as an incentive to tour a home, as a “thank you” for a referral, or as a closing gift when completing the sale. When the work is done at a residence, a “home” gift is especially appreciated. These gifts can also be seen by your recipient’s family and friends, furthering your message and promoting conversation about your company’s good work. This article will cover promotional home gift ideas that your recipient will want to keep and use, and the gifts may even be the envy of guests to their home! The idea is for your company to be memorable – which goes a long way towards future business.
What constitutes a good “Home” Gift?
Home gifts should have a subtle logo imprint to ensure that the item will be utilized. For instance, if the cutting board engraving is too large, there will be no surface to cut on. Also, it is important to keep the item and imprint beautiful (no one wants to see your contact info on their home gift!) The idea is to be remembered long after the original event prompting the gift. Not only does your gift make the customer feel good, it helps them remember your company, and helps you receive referrals.
The custom branding could even be the label or tag on the item, with the gift featuring a monogram or personalization of the recipient’s name. They will retain it, and remember your generosity.
When we purchased our last home, the deal was done and there was . . . nothing. After referring our realtor to a family member, and the realtor gaining both the listing of their old home and a new home purchase, a beautiful flowering plant was presented. This was about a year after our own home purchase. While the plant was nice, it was not remarkable. Our guests did not notice it in particular, and eventually, it died. Had the plant been presented in a reusable, imprinted pot, at least there would be a reminder of the giver. The imprint may have sparked a conversation about the giver as well! Keep your brand top-of-mind by gifting something that will have a long-lasting product associated with it.
It is always important to keep the recipient in mind when selecting the ideal home gift. For instance, a luxury homeowner would be more interested in receiving a set of Riedel glassware than a leveling tool. How does one choose the right gift? Besides having a creative swag specialist on your team, you can read on for ideas that will have your audience talking about your brand for years to come.
Best Home Gifts for Realtors
Sealing the deal for a new home purchase can be memorialized with a nice key ring or luxury pen. If you want your new homeowner to tell their friends about your real estate company, gift them something their guests will see!
These work great for cutting and serving foods for guests who always manage to hang out in the kitchen.
The homeowner will present snacks while subtly showcasing your brand logo! What a great conversation-starter.
Another serving option geared to receive notice from the entire housewarming party!
This cozy gift will stay out on the sofa, begging to be touched.
Front door or back, you can be sure this mat will be used for many years. Visitors will remark and your thoughtfulness will be remembered.
For more ideas for realtors, check out our blog "Real Estate Mania".
Best Home Gifts for Home Builders
These home gifts are similar to what realtors give but can be customized to fit with special features of the home such as an outdoor kitchen, spa, or wine cellar.
Celebrate the milestone with monogrammed drinkware sure to be the envy of the new homeowner’s guests. Your recipient will never forget where they came from, and may even brag about it to guests.
The towels will be seen by party guests when they check out the facilities. You can even include a private label with your logo in case the “brand” name is looked for. A great way to add luxury to the powder room, too.
An entertainer’s delight – and an easy way to include your logo without affecting the usability of the set. Another opportunity to get your name in front of your client’s friends!
This is another excellent way to “advertise” in the kitchen, where guests congregate.
Elegant, convenient, and comment-worthy, this three-part acacia wood tray will have guests eating right out of your branded home gift!
Best Home Gifts for Contractors (Plumbers, Cleaners, Landscapers)
Your quality work is the best reminder of your service. Thank those that refer your business with a thoughtful gift of equal quality. These need not be expensive but must add value. And if the product ties in with your service, it will remind the user in the most visible way.
Your subtle logo gets to hang out in the kitchen with the company, sparking an opportunity to discuss your service.
A kitchen favorite that is easy to brand and perfect for appliance repair companies. Pair with the dish towels for an enhanced gift package.
When the homeowner serves lemonade to guests, your subtle logo imprint will be the new-customer-whisperer for years to come!
This gauge works well for backyard deck or patio areas and ties in perfectly with landscaping services.
Pair wine accessories with a nice bottle of wine and watch the aerator turn your investment into new customers! Add a stylish bottle carrier for added emphasis. The perfect “Thank You” gift for many occasions!
Branded Home Gift Opportunities
The opportunity for gaining an implied endorsement with a branded home gift happens when the customer visits, buys from, or refers your company to others. Reward good customers with a gift that will keep on giving. The imprint can be elegant enough to show off while maintaining an emphasis on the gift itself. You can get people talking about your brand when you’re not even thereby presenting a tasteful home gift they’ll want to use often!
Make the Best Choice for Home Gifts
Your MARCO Sales Specialists can give you more ideas specifically tailored to your needs, after all, “Ideas” is our middle name! Ask for a preview of how your logo will look on the item before you order. Contact us for full service on your home gift project.
Since the mid-90's, Nancy Gudekunst, MAS, has been the 2nd generation owner of MARCO Ideas Unlimited, an Oregon family business founded in 1959. Nancy's years of experience help cut through the clutter of swag options with creative ideas that achieve goals. Certified as a WBE and DBE.